Ni Modo is the creative studio I built out of instinct — and maybe a little frustration.

After years of working alongside agencies, brands, and campaign teams, I wanted to make things on my own terms. Less noise. Less theatrics. More honesty. More care.

I live between two countries — the U.S. and Mexico — and I’ve spent my career crossing those boundaries in every sense: culturally, creatively, and logistically. That duality is at the heart of this studio. It's what keeps the work grounded, flexible, and real.

Sometimes it's just me and a camera. Other times, it’s a full crew and a call sheet a mile long. I scale to the story — not the other way around.

The one constant is this, I care about the work. The process. The people.

And the name? Ni Modo.


It literally means “no method,” but it’s more than that—it’s what you say when something’s out of your hands. It is what it is.

We work in an industry full of chaos, shifting timelines, and moving targets. We accept that. But we don’t stop there. We adapt. We evolve. We push.

That tension—between letting go and pushing forward—is what drives this studio.

-Peter Grigsby