LeBron James & Arnold Schwarzenegger
OVERVIEW
For Ladder, a supplement company co-founded by A-listers Arnold Schwarzenegger, LeBron James, Cindy Crawford, and Lindsey Vonn, Black Rabbit Collective was tasked with creating a high-impact launch video. The objective was to introduce the brand to the world and highlight its unique collaboration between Schwarzenegger and James in a fun, memorable way.
As a new player in the competitive supplement industry, Ladder needed a standout launch. With significant star power, the challenge was to leverage the celebrity influence of Schwarzenegger and James while crafting a narrative that would resonate with consumers and position Ladder as a serious contender in the market.
SOLUTION
We developed a lighthearted, engaging commercial featuring Schwarzenegger and James locked in a playful, competitive playlist battle at the gym. This unique dynamic between two icons brought an unexpected twist to the fitness space, sparking intrigue and humor that captivated audiences.
The narrative emphasized the powerful collaboration between these two personalities while subtly tying in Ladder’s message of peak performance through high-quality supplements. Our bold, dynamic visual approach mirrored the larger-than-life personas of Schwarzenegger and James.
RESULTS:
The campaign was a resounding success, garnering over 40 million views online. Additionally, the ad generated extensive earned media coverage, with a particularly notable feature in AdWeek, which praised the spot as
"A surprising and humorous way to introduce a supplement company, pairing two icons in a playful, unexpected setting."
– AdWeek
The video established Ladder as a challenger brand, setting the stage for continued growth and brand recognition
Be worth remembering.
OVERVIEW
Ashley Furniture and Samsung partnered to launch Home Connected, a campaign designed to bring modern comfort and smart living together in one story. The goal was to show how thoughtful design and intuitive technology can create a home that feels effortless, warm, and connected.
Ni Modo was tasked with creative development, narrative structure, visual language, storyboarding, and direction of the film. The assignment was to create a unified world where Ashley’s inviting, lived-in sensibility could coexist with Samsung’s modern, refined product presence. The work needed to feel premium without losing authenticity. It needed to be inspiring without becoming cold or overly stylized.
The objective was simple. Make the connected home feel like real life, only elevated. A space shaped by human behavior, small rituals, and the quiet rhythms of everyday living.
SOLUTION
The creative approach centered on one idea:
Connection is not about devices. It is about how life feels when everything works together.
We shaped a warm, contemporary visual tone using natural light, subtle camera movement, and environments that felt lived in and personal. The storyboard mapped a gentle progression through daily routines. Morning light, shared meals, relaxing in the evening, and moments of calm all became anchors for showing how technology and furniture support the flow of real life.
Every beat was crafted to communicate ease, comfort, and clarity without explanation or demonstration. The audience experiences the benefit through tone and feeling rather than literal instruction.
RESULTS:
The Home Connected campaign launched across Ashley and Samsung platforms, digital content ecosystems, and retail experiences. It introduced a cohesive visual narrative for the partnership and created a foundation for how both brands can speak about the connected home together.
The outcome was a campaign that did not simply promote products. It offered a feeling. A connected home as a place where design and technology come together to create comfort, clarity, and belonging.
Make your mark with meaning.
OVERVIEW
Initially, Sonder partnered with Ni Modo to create a series of videos focused on raising brand awareness. The campaign highlighted Sonder’s unique value proposition as a hospitality start-up, providing modern and convenient accommodations across the globe.
However, as the COVID-19 pandemic began, the campaign needed to pivot quickly. With travel restrictions in place and customer needs drastically shifting, Sonder refocused its message on providing safe, flexible, and reliable options for guests during this uncertain time.
CHALLENGE
Sonder faced the challenge of adjusting its message to accommodate the rapidly evolving situation caused by the pandemic. The need to reassure guests about safety, hygiene, and the flexibility of Sonder's offerings became paramount.
SOLUTION
We created a series of video pieces that clearly outlined Sonder's response to the pandemic, focusing on the company’s commitment to the health and well-being of its guests. Through these videos, we communicated Sonder’s enhanced cleaning procedures, contactless check-in options, and long-term stay offerings—key points that resonated with guests looking for safety and convenience during their travels.
RESULTS
The campaign successfully increased brand visibility during a challenging time for the hospitality industry. It positioned Sonder as a company that adapted quickly to meet the needs of its guests, building trust and enhancing its reputation during the pandemic.
According to Forbes, Sonder’s ability to pivot during the pandemic contributed to its continued success, as it focused on providing essential services to those in need of safe accommodations during COVID-19.
